The Australian Small Business Blog

Monday, September 30, 2019

How to Create a Marketing Plan to Double Your Profits

by Dr Greg Chapman

Tactical marketing used by most businesses, often a simple advertising campaign with Adwords, perhaps some SEO for the website plus some social media just produces incremental results. That is a number of largely unconnected campaigns generate enquiries, some of which turn into sales adding to the bottomline but leaving the business back at square one, once completed.

To achieve dramatic long lasting results, a strategic approach is required. Sophisticated businesses use leveraged marketing, where the results are multiplicative rather than additive.   More...

Tuesday, September 24, 2019

Why Most Businesses Stay Small and What YOU can Do about YOURS

by Dr Greg Chapman

This is the Preface from my award winning best seller, “The Five Pillars of Guaranteed Business Success

While many business advisers seem to preach doom and gloom for small business survival, based on my research they do not have to be so pessimistic. While there is a high attrition rate in the first few years of a business’ life, most do survive this period. A far bigger issue for most small business is not that they fail, but that they stay small. They stay micro-businesses, or Micro-Stayers.

Thursday, September 19, 2019

BREAKING: Top 10 Australian Small Business Blogs 2019

by Dr Greg Chapman

The Australian Small Business Blog has been voted as one of the Top 10 of Australian Small Business Blogs for 2019 by Small Business Loans Australia lender review site.

You can check out the other top blogs here.

Thanks guys for the recognition.

Dr Greg Chapman

Share this article: BREAKING: Top 100 Australian Small Business Blogs 2019


Tuesday, September 17, 2019

Ad of the Month - Schadenfreude

by Dr Greg Chapman

Schadenfreude is a great German word meaning joy on hearing of an opponent’s misfortune. Can this be used in advertising? This following, rather cheeky, print ad was distributed to attendees at the Lord’s test match a few weeks back advertising Marmite as part of its promotion campaign for the ‘MarmyArmy’.

They handed out sandpaper with the headline “Love it or hate it, we won’t be tampering with it’ rubbing salt into the wounds of the Australian cricket team whose reputation is still suffering after the suspension of key plays after a ball tampering scandal.

Thursday, September 12, 2019

Selling Smarter not Selling Harder

by Dr Greg Chapman

Are you and your staff people who could sell ice to Eskimos? Not everyone is a natural salesperson, but in business, nothing happens until a sale is made. So what do you do if selling is unnatural for you, or you can’t find staff to sell for you?

You can create a marketing strategy that does not rely on strong sales skills. Imagine someone just comes into your business and when you ask:

How can I help you?”, they say: “I want to buy that and here is my money.”

Does that sound too good to be true? Well it happens all the time.


Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




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