by Dr Greg Chapman
This is the Preface from my award winning best seller, “The Five Pillars of Guaranteed Business Success”
While many business advisers seem to preach doom and gloom for small business survival, based on my research they do not have to be so pessimistic. While there is a high attrition rate in the first few years of a business’ life, most do survive this period. A far bigger issue for most small business is not that they fail, but that they stay small. They stay micro-businesses, or Micro-Stayers.
Being a Micro-Stayer leads to its own problems. Disenchantment, and frustration are just the start, but there is another course. There is a small group of businesses that are emerging from the Micro-Stayer cave. This book is about what these Emerging Businesses have discovered, and the steps that any Micro-Stayer can take to join them.
In the Five Pillars of Guaranteed Business Success, you will learn why most businesses stay small, and the steps you must take to avoid the Micro-Stayer fate. You will learn how to utilise each of the Five Pillars in your business to enable you to increase your profits, to make it run without you, and to turn it into a saleable asset.
There is, however, one step between the business know-how contained within this book, and success. So The Five Pillars of Guaranteed Business Success also reveals what stops most business owners applying this knowledge, and how you can overcome this major obstacle.
The steps contained within this book have already been successfully applied by many small business owners, and I would love to hear how this book has helped you.
This is what former CEO of the Council of Small Business of Australia, Tony Steven said about this book:
Building a successful business is more complex than ever in the 21st century, the five pillars: planning, marketing, systems, motivation and discipline are built on the foundation stones outlined in this book.
Greg Chapman gives you the business owner a real insight into each of these areas and begins the realisation that you should not be your business, but rather you should let go and enable your business to grow without you.
Leadership is more than management and using his advice your business can serve you, assist you to live a better and less stressful lifestyle, after all you are the one who has taken the risks, put in the hard work and created your dream, you deserve it.
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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