by Dr Greg Chapman
Ikea is well known for their wide product range and large catalogues and this ad is just a reminder that if you have any need at all for furniture, they can meet it, even if they can’t solve every problem in your life!
They are using exaggeration on a well known point of difference to remain top of mind. What point of difference can you use in an exaggerated and fun way to stand out from the herd?
May Your Business Be –As You Plan it!
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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