What are the Entitlements of a Small Business Owner?

by Dr Greg Chapman

It can be intimidating for a small business owner visiting their corporate clients. They take the lift to the 41st floor and in a marble clad reception, they ask to speak with the executive with whom they have an appointment. They wait in a plush chair in a reception lounge with a magnificent view where they are served a cappuccino in a fine china cup. Finally, the executive assistant ushers them into the executive suite in a corner office, beautifully furnished with expensive artwork on the walls.

This is not the office of a small business owner, as they know they have a choice.

Ad of the Month – Loyalty

by Dr Greg Chapman

That it’s 6 times easier to sell to an existing customer than a new one is a well known statistic which is why businesses expend a lot of effort in encouraging customer loyalty. And loyal customers tend to be far more price insensitive.

So what do you do if you want to attract some of those rusted on customers to your business? In this ad, they expose and mock the loyalty tactics used by their competitors.