by Dr Greg Chapman
That it’s 6 times easier to sell to an existing customer than a new one is a well known statistic which is why businesses expend a lot of effort in encouraging customer loyalty. And loyal customers tend to be far more price insensitive.
So what do you do if you want to attract some of those rusted on customers to your business? In this ad, they expose and mock the loyalty tactics used by their competitors.
So what do you do if you want to attract some of those rusted on customers to your business? In this ad, they expose and mock the loyalty tactics used by their competitors.
Now in this case, it’s all about how much money they could save, but it could also be about other points of differences.
May Your Business Be –As You Plan it!
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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