by Dr Greg Chapman
It can be intimidating for a small business owner visiting their corporate clients. They take the lift to the 41st floor and in a marble clad reception, they ask to speak with the executive with whom they have an appointment. They wait in a plush chair in a reception lounge with a magnificent view where they are served a cappuccino in a fine china cup. Finally, the executive assistant ushers them into the executive suite in a corner office, beautifully furnished with expensive artwork on the walls.
This is not the office of a small business owner, as they know they have a choice.
The choice that small business owners make is whether they should have their own executive suite, or whether they will re-invest in their business to increase profits or increase their own dividends.
An executive on the other hand sees these trappings as perks. Along with first class travel and a luxury car. After all, they believe they are entitled to be treated this way. It is proof of their importance and authority. Besides which all the other executives at their level are getting the same perks and the company should provide them to demonstrate its strength and position in the business world.
Most executives don’t own the business, although they may hold some stock. They did not build the corporation from infancy. They are opportunity takers, and if things don’t work out, they will take another opportunity. The opportunity creators are the entrepreneurs.
So what are small business owners entitled to? Apart form hard work, long hours, stress about meeting their commitments to their customers, staff and suppliers?
They are entitled to keep their customers happy and see them return time after time. They are entitled to the referrals their customers give when they send their friends and colleagues to their business. They are entitled to the recognition and support they receive from their business owner colleagues who understand them better than anyone else.
They are entitled to decide who they will work with and who they won’t. They don’t have to justify their actions to others who just want their job. They are entitled to the rewards of their efforts – without someone else claiming the credit and getting the bonus. They can take satisfaction in seeing their business grow and prosper as they do watching their children grow.
When business owners understand this, they no longer need to feel in awe of their executive clients. In many cases the have risked more and done more than many of the high flyers. They don’t have the arrogance of the corporate executive. Arrogance doesn’t sell. They have created a valuable asset with their own mind and hands. Of that, they are entitled to feel very proud.
May Your Business Be –As You Plan it!
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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