by Dr Greg Chapman
Each month over the past year, the Australian Small Business Blog has presented ads or items about advertising which illustrated specific strategies that are critical for success. Now, as voted by the number of views as recorded by Google, here are the top three ads of 2019.
3. Reverse Engineered If your product is an input where the final outcome is multiple steps away, your contribution to the ultimate benefit could be lost to potential buyers.
2. When Points of Difference don't matter You have a service might not be that different from others, so what do you do? Perhaps make a comparison with what life would be like without any of these services, and then highlighting your own.
1. Be Interesting In this ad, rather than asking questions to build desire such as “Do your clothes make you look old and boring, etc… well look at our exciting new fashion range”, it tells a story about a situation with which we are all familiar. How will this mother deal with it? Does it have a happy ending? What are they advertising?
What was your own Ad of the Year?
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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