The Australian Small Business Blog

Wednesday, April 01, 2020

The Cure for Small Business Cabin Fever during Lockdown



by Dr Greg Chapman


Many perfectly good small businesses have been forced into hibernation due to the impact of COVID 19 lockdowns. While this will hurt everyone in spite of mitigation measures, there is still something we can all do when we are in isolation.

If you have been like the woodcutter who kept on going, even though his axe was becoming blunter and blunter because he was just in too much of a hurry to stop and sharpen his axe, this is an opportunity, albeit one you wish wasn’t happening.

Wednesday, March 25, 2020

Fear of Missing Out



by Dr Greg Chapman


With the current COVID-19 created toilet paper panic, we can see a basic human reaction, a Fear of Missing Out (FOMO).

Because of a relative few who bulk bought, whether through genuine fear, or by opportunists who thought they could profit from panic, and the latter certainly exist, the rest of the population felt they had no choice but to join they buying spree, because they really were missing out. In the case of toilet paper, supply is not limited, it’s excess demand. Woollies have said the demand is for 7 weeks of supply EVERY day. This is the madness of the crowds and not something manufactured by retailers.   More...
 

Monday, March 16, 2020

Are there Parasites Eating Your Profit?


by Dr Greg Chapman


Many hard working business owners find that in spite of an apparently healthy turnover, at the end of the month, there is little left over to pay themselves. The sales have been ok, their costs have not risen appreciably. What is eating their profits?

Even though sales may have been healthy, there are a number of factors that can be holes under the water line of your Profit Statement – invisible to the naked eye.

Thursday, March 12, 2020

Ad of the Month – Changing Old Habits


by Dr Greg Chapman


What if you wanted to open up a new product category which would require people to change entrenched habits? A product that replaces an older category, one that has benefits consumers clearly enjoy. To do this requires you to show that these benefits can still be achievable without the downsides of the old product category, downsides that all consumers know about and dislike.

This is what this company tries to do.

Monday, February 24, 2020

Guarantee Success



by Dr Greg Chapman


Do you have a “real” guarantee, or an “implied” guarantee? By that I mean, do you openly and shamelessly advertise your guarantee at every available opportunity, or is your guarantee never mentioned?

The number one reason customers choose one product or service over another is not price, but confidence that the business can and will deliver what they want.

When you know you can confidently stand behind your product or service, you should put your guarantee right up front where your potential clients can see it, and promote it with strength.   More...
 

Monday, February 17, 2020

Attention Small Business Owners – You can check out any time you want – but Can You Ever Leave?


by Dr Greg Chapman


Owning a business is a 24/7 job. Even when you are away from the office or store, it is hard to switch off. Almost everything you see somehow reminds you of something you need to do in your business. Ideas can come from anywhere.

You might be reading a book, and a character enters a store that is selling in a way that gives you an idea for your business. The author may not own a store, but is likely to be very creative and you see a way that you could do something similar for your customers.

Thursday, February 13, 2020

Top 10 Australian Small Business Blogs And Websites In 2020



by Dr Greg Chapman


The Australian Small Business Blog has already been recognised as one of the top 10 Australian small business blogs by the business content aggregator Feedspot.

Thanks guys for the recognition. You can check out the other 9 blogs here, also great reads (not least because some have published my works as well!)

Tuesday, February 11, 2020

Ad of the Month – Sequel


by Dr Greg Chapman


One of the main purposes of a Dad is to embarrass his kids, but this dad is super cool, and became world famous for his previous ad for this brand. Sequels often fail, but this one doesn’t.

Wednesday, January 29, 2020

A 2020 Vision for Your Business



by Dr Greg Chapman


As the Cheshire Cat said to Alice, “If you don’t know where you are going, any road will take you there”.

Another new year and another opportunity to define the path you’re on. But which path? What would you like your business to look like at the end of this year?

More Sales?
More Profit? (not the same thing)
Different customers?
Different products and services?

THE AUSTRALIAN SMALL BUSINESS BLOG IN TOP 100 GLOBALLY

Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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