by Dr Greg Chapman
Do you have a “real” guarantee, or an “implied” guarantee? By that I mean, do you openly and shamelessly advertise your guarantee at every available opportunity, or is your guarantee never mentioned?
The number one reason customers choose one product or service over another is not price, but confidence that the business can and will deliver what they want.
When you know you can confidently stand behind your product or service, you should put your guarantee right up front where your potential clients can see it, and promote it with strength. More...