Guarantee Success

by Dr Greg Chapman

Do you have a “real” guarantee, or an “implied” guarantee? By that I mean, do you openly and shamelessly advertise your guarantee at every available opportunity, or is your guarantee never mentioned?

The number one reason customers choose one product or service over another is not price, but confidence that the business can and will deliver what they want.

When you know you can confidently stand behind your product or service, you should put your guarantee right up front where your potential clients can see it, and promote it with strength.   More...
 

Attention Small Business Owners – You can check out any time you want – but Can You Ever Leave?

by Dr Greg Chapman

Owning a business is a 24/7 job. Even when you are away from the office or store, it is hard to switch off. Almost everything you see somehow reminds you of something you need to do in your business. Ideas can come from anywhere.

You might be reading a book, and a character enters a store that is selling in a way that gives you an idea for your business. The author may not own a store, but is likely to be very creative and you see a way that you could do something similar for your customers.

Top 10 Australian Small Business Blogs And Websites In 2020

by Dr Greg Chapman

The Australian Small Business Blog has already been recognised as one of the top 10 Australian small business blogs by the business content aggregator Feedspot.

Thanks guys for the recognition. You can check out the other 9 blogs here, also great reads (not least because some have published my works as well!)

Ad of the Month – Sequel

by Dr Greg Chapman

One of the main purposes of a Dad is to embarrass his kids, but this dad is super cool, and became world famous for his previous ad for this brand. Sequels often fail, but this one doesn’t.