by Dr Greg Chapman
One of the main purposes of a Dad is to embarrass his kids, but this dad is super cool, and became world famous for his previous ad for this brand. Sequels often fail, but this one doesn’t.
For those who haven’t seen the original or just want to see it again, here it is.
Is there a promotion you used before that worked for you that you have since retired because it’s too familiar, but from which you can leverage?
May Your Business Be –As You Plan it!
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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