The Australian Small Business Blog

Thursday, March 12, 2020

Ad of the Month – Changing Old Habits


by Dr Greg Chapman


What if you wanted to open up a new product category which would require people to change entrenched habits? A product that replaces an older category, one that has benefits consumers clearly enjoy. To do this requires you to show that these benefits can still be achievable without the downsides of the old product category, downsides that all consumers know about and dislike.

This is what this company tries to do.


The company says it’s not trying to replace alcohol, but offer something you might have at the start of an evening, or at the end of one where that last drink is something people usually wake up to regret.

I’m not sure whether it hits the mark but perhaps for millennials who haven’t developed ingrained habits this could be a hit. Is there a new product category that you could open up for your market?

May Your Business Be –As You Plan it!


https://empowerbusinesscoaching.com.au/empower-consultation-programs-form


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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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