The Australian Small Business Blog

Monday, April 27, 2020

Unknown Unknowns



by Dr Greg Chapman




As the famous baseball player and coach, Yogi Berra, once said once said, “It’s tough to make predictions, especially about the future.” But it’s even tougher when you don’t know what you don’t know, which is why training is so important, not just for your staff, but for owners too. How do we know that this is the case with our business? We know it when growth plateaus, when our own ideas and strategies have been exhausted.   More...
 

Monday, April 20, 2020

Apple Offers an iPhone Downsell




by Dr Greg Chapman


Apple has always positioned their brands as premium products. Nowhere more so than in the mobile phone market where with 32% of the revenue from the sector they have 66% of the profit. But with their latest flagship product priced at around $2000, they must have hit the law of diminishing returns. Yes, the new camera is more fancy, but a serious photographer would be buying a SLR camera, and a longer battery life, many will be forgoing these nice to have features, and purchase a perfectly reasonable smart phone from $100.

Tuesday, April 14, 2020

Five Steps for Small Business to Survive and Thrive COVID – 19


by Dr Greg Chapman


Businesses large and small have been hit hard by the economic shutdown during this pandemic, probably harder than any time in the post war period. Some sectors harder than others, but there are steps owners can take to ensure that not only do they survive, but they also thrive when we all come out of this.

Thursday, April 09, 2020

Ad of the Month – Social Distancing


by Dr Greg Chapman


Many businesses have been impacted by COVID-19, so it’s important to stay relevant when so much has changed. This ad probably catches the feeling of the moment whilst still promoting a product that you can consume at home, but possibly not in the way you used to.


Tuesday, April 07, 2020

Wednesday, April 01, 2020

The Cure for Small Business Cabin Fever during Lockdown



by Dr Greg Chapman


Many perfectly good small businesses have been forced into hibernation due to the impact of COVID 19 lockdowns. While this will hurt everyone in spite of mitigation measures, there is still something we can all do when we are in isolation.

If you have been like the woodcutter who kept on going, even though his axe was becoming blunter and blunter because he was just in too much of a hurry to stop and sharpen his axe, this is an opportunity, albeit one you wish wasn’t happening.

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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

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