Unknown Unknowns

by Dr Greg Chapman

As the famous baseball player and coach, Yogi Berra, once said once said, “It’s tough to make predictions, especially about the future.” But it’s even tougher when you don’t know what you don’t know, which is why training is so important, not just for your staff, but for owners too. How do we know that this is the case with our business? We know it when growth plateaus, when our own ideas and strategies have been exhausted.   More...
 

Apple Offers an iPhone Downsell

by Dr Greg Chapman

Apple has always positioned their brands as premium products. Nowhere more so than in the mobile phone market where with 32% of the revenue from the sector they have 66% of the profit. But with their latest flagship product priced at around $2000, they must have hit the law of diminishing returns. Yes, the new camera is more fancy, but a serious photographer would be buying a SLR camera, and a longer battery life, many will be forgoing these nice to have features, and purchase a perfectly reasonable smart phone from $100.

Five Steps for Small Business to Survive and Thrive COVID – 19

by Dr Greg Chapman

Businesses large and small have been hit hard by the economic shutdown during this pandemic, probably harder than any time in the post war period. Some sectors harder than others, but there are steps owners can take to ensure that not only do they survive, but they also thrive when we all come out of this.

Ad of the Month – Social Distancing

by Dr Greg Chapman

Many businesses have been impacted by COVID-19, so it’s important to stay relevant when so much has changed. This ad probably catches the feeling of the moment whilst still promoting a product that you can consume at home, but possibly not in the way you used to.

Couples in Business – For Richer or Poorer – Small Business Lockdown Training #2

by Dr Greg Chapman

As part of our series of webinars for small business owners, possibly suffering from cabin fever at this difficult time, here is some more free training, this time for couples in business together.

At this webinar, Couples in Business - For Richer or Poorer, you will discover:

The Cure for Small Business Cabin Fever during Lockdown

by Dr Greg Chapman

Many perfectly good small businesses have been forced into hibernation due to the impact of COVID 19 lockdowns. While this will hurt everyone in spite of mitigation measures, there is still something we can all do when we are in isolation.

If you have been like the woodcutter who kept on going, even though his axe was becoming blunter and blunter because he was just in too much of a hurry to stop and sharpen his axe, this is an opportunity, albeit one you wish wasn’t happening.