by Dr Greg Chapman
It costs a lot of money to put up a billboard. And how effective are they? Most people drive by without even looking at them. So how much would you pay for an ad that might be up for hour during a conversation between a number of friends?
How about a couple of bucks? Well that’s what Burger King is paying.
How about a couple of bucks? Well that’s what Burger King is paying.
If you use one of Burger King’s billboards, which they helpfully let you download, as a background during a Skype or Zoom meeting during these times of isolation, and send a photo of it to them with you in front of it during your meeting, you get a buy one get one free coupon for a Whopper sandwich- in Argentina. Of course when people go to redeem their coupon, what are the chances that they order a drink and some fries as well?
While promoting Burger King to your friends, you may also inspire them to do the same to their friends. A truly viral campaign costing their business almost nothing whilst turning lemons into lemonade during these difficult times.
Could you offer a similar deal your customers here? .
May Your Business Be –As You Plan it!
Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.
Share this article: Ad of the Month – Viral
Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]
Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
Promote Your Business on our Facebook Fan Page
No comments :
Post a comment