The Australian Small Business Blog

Tuesday, May 05, 2020

Ad of the Month -Viral

by Dr Greg Chapman

It costs a lot of money to put up a billboard. And how effective are they? Most people drive by without even looking at them. So how much would you pay for an ad that might be up for hour during a conversation between a number of friends?

How about a couple of bucks? Well that’s what Burger King is paying.

If you use one of Burger King’s billboards, which they helpfully let you download, as a background during a Skype or Zoom meeting during these times of isolation, and send a photo of it to them with you in front of it during your meeting, you get a buy one get one free coupon for a Whopper sandwich- in Argentina. Of course when people go to redeem their coupon, what are the chances that they order a drink and some fries as well?

While promoting Burger King to your friends, you may also inspire them to do the same to their friends. A truly viral campaign costing their business almost nothing whilst turning lemons into lemonade during these difficult times.

Could you offer a similar deal your customers here? .

May Your Business Be –As You Plan it!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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