You can run half as fast, but you must run

by Dr Greg Chapman

When seeking to improve their marketing game, business owners often look to the best and feel daunted. They believe “I can never be as good as top professional marketers. I don’t have the money or the knowledge to compete.”

You really don’t have to be the best. Consider the story of the two trekkers in the jungle. As they were walking they heard a huge roar. When turning around they saw a very large lion coming towards them. They both started to run, then one of them stopped and changed his jungle boots for runners. The other trekker said: “You will never outrun the lion.”   More...
 

Small Business Strategy Case Study- A consultancy whose website was a ghost town

by Dr Greg Chapman

As part of my service I provide a Complimentary Business Evaluation. From my files, here is a summary of a case study of a consultancy that was successful in generating word-of-mouth business but they were looking for a faster way to grow and their brand new website was doing nothing for them.

Understanding Brands – A Steve Jobs Masterclass

by Dr Greg Chapman

Here is another masterclass from Steve Jobs. This was recorded quite a few years ago, and really explains how a brand should be defined. I’ve never seen anyone explain it so simply and so well.

Addicted to Profitless Turnover

by Dr Greg Chapman

If you are a business owner, you are probably as busy as a one armed paperhanger. You probably are juggling many balls. You may have lots of business, but you feel at the end of the day, you have little to show for it. You may not even be paying yourself a proper wage, let alone have a decent profit to show.

While you may be busy, is every sale profitable? When you take apart your Profit & Loss statement, how much profit is there really?

Ad of the Month - Reopening

by Dr Greg Chapman

With the easing of restrictions many businesses are looking at how they get people to step back into their pre-lockdown habits. This funny musical commercial will strike a chord (pun intended) to many.

I’ve set this up to start halfway through because I don’t like long ads, but the whole thing is worth watching.