The Australian Small Business Blog

Wednesday, June 03, 2020

Ad of the Month - Reopening

by Dr Greg Chapman

With the easing of restrictions many businesses are looking at how they get people to step back into their pre-lockdown habits. This funny musical commercial will strike a chord (pun intended) to many.

I’ve set this up to start halfway through because I don’t like long ads, but the whole thing is worth watching.

Carlton Draught’s target audience probably doesn’t need much of a nudge to escape their domestic prisons, but what about your customers. Have new habits that don’t involve you become ingrained? Have they forgotten you? What are you doing to bring them back to your business?

May Your Business Be –As You Plan it!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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