by Dr Greg Chapman
When seeking to improve their marketing game, business owners often look to the best and feel daunted. They believe “I can never be as good as top professional marketers. I don’t have the money or the knowledge to compete.”
You really don’t have to be the best. Consider the story of the two trekkers in the jungle. As they were walking they heard a huge roar. When turning around they saw a very large lion coming towards them. They both started to run, then one of them stopped and changed his jungle boots for runners. The other trekker said: “You will never outrun the lion.” More...
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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