The First Profit Driver – How to Increase Your Enquiries

by Dr Greg Chapman

In the last post I described The Five Profit Driver Marketing System. The first of the Five Profit Drivers is Increasing Enquiries.

What marketing strategy are you going to use to communicate with your customers and entice them to contact you? There are really only four types of enquiry generation marketing strategies.

How to Double Your Profit with the Five Profit Drivers

by Dr Greg Chapman

Have you ever seen a business that has doubled their sales apparently overnight? Have you wondered what is the one thing they did to achieve that result? The chances are they did a number of things which when multiplied together gave the end result. In all likelihood, they understood and used the Power of Leverage.

Let’s see how that works. Consider this example.

Lead Generation vs Sales Conversion – What’s Your Priority?

by Dr Greg Chapman

So you want more sales? I think I may have heard that once or twice before! Under my Five Profit Driver model of marketing there are 5 strategic areas on which you can focus:


• the Number of Enquiries
• the Conversions to Sales
• the Average Value per Sale
• the Number of Times a Customer Buys from You
• the Gross Profit Margin per Sale

However, nothing happens until you generate the enquiry. Therefore, should getting more leads be your priority?

Not so fast.

Ad of The Month – Safety

by Dr Greg Chapman

With retail outlets slowly reopening, we constantly hear about the safety measures the businesses are taking. The messages are much the same and don’t do much to retain your attention. In this French Ad from Burger King, they present their safety massage like an airline safety message with do’s and don’ts.

While the ad is mostly in French, you can easily get the gist of the message.