by Dr Greg Chapman
There can be many reasons why people don't buy. But probably the biggest is that they don't have confidence that a business will deliver. That the service will be as promised, or the product will actually work.
When people make a purchase decision, they take a decision to change their life in some way. They have actually survived their whole life without buying from you, and now you are asking them to change.
They may already have another supplier of your products and services, which while they may not be fantastic, they do the job. Or they have lived up to now, with the problem you want to fix. So if they buy from you, they will have to change.
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May Your Business Be –As You Plan it!
To receive a Free preview of Dr Greg Chapman's best selling book "The Five Pillars of Guaranteed Business Success", Click Here.
Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.
Share this article: Provide a Taste Test.
Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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