by Dr Greg Chapman
Does your product or service have a special component that sets you apart? Is there a secret ingredient that will make people want to deal with you? That X factor?
There is a story of a famous chef in a five star French restaurant who never wrote down his recipes. Only he knew all the steps. While he had people assisting him in food preparation, each only knew some of the steps. His dishes were award winning, and no-one could copy them. More...