BREAKING: Top 10 Australian Small Business Blogs 2021!!

by Dr Greg Chapman

I think we are all glad that 2020 is just about over so I am pleased to announce that The Australian Small Business Blog has been voted as one of the Top 10 of Australian Small Business Blogs for 2021 by Small Business Loans Australia lender review site.

You can check out the other top blogs here.

Thanks guys for the recognition.

Dr Greg Chapman

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The Fifth Profit Driver – Increasing the Gross Profit per Sale

by Dr Greg Chapman


In an earlier article I described The Five Profit Drivers marketing system. The fifth of the Five Profit Drivers is Increasing the Gross Profit per Sale.

The easiest way to increase your Gross Profit per Sale is to increase your prices. The beauty about this strategy is that the increase in price goes straight to the bottom line. A mere 10% increase in prices will double the net profit of most businesses.

Of course the reason most businesses don’t increase their prices is because they are concerned about losing sales, and if you just increase your prices without any other marketing, you will.

So how do you increase your prices?

The Cost of Indecision

  by Dr Greg Chapman


Many years ago, when I was working in the corporate world, we had an operation that cost $200,000 per day. Due to the nature of this operation (exploration), unexpected results often occurred. If we decided to ‘sleep on it’ before we made a decision, this was a decision to spend $200,000.

How did we manage this?

Ad of the Month - Above the Fray

by Dr Greg Chapman

Is there a lot of noise in your marketplace? Are you above most of it, but there is maybe one competitor who you respect and is similarly annoyed by the noise.

In this ad for one race in the US election, the 2 major competitors have decided to stand apart from all the sniping, smears and lies of their peers.