The Australian Small Business Blog

Tuesday, November 03, 2020

Ad of the Month - Above the Fray

by Dr Greg Chapman

Is there a lot of noise in your marketplace? Are you above most of it, but there is maybe one competitor who you respect and is similarly annoyed by the noise.

In this ad for one race in the US election, the 2 major competitors have decided to stand apart from all the sniping, smears and lies of their peers.

Although they have differences, they obviously respect each other. Only one can win, obviously, but the loser will still have their integrity and will be able to fight another day.

Is there a competitor you respect and with whom you could both differentiate yourselves from all the noise and share the spoils?

May Your Business Be –As You Plan it!

Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.

Share this article: Ad of the Month – Above the Fray


Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Promote Your Business on our Facebook Fan Page


1 comment :

Morry said...

One of the golden rules of sales is never disrespect a competitor. You look petty, and the customer loses respect for you.


Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




Goggle Plus

Atom Feed