The Australian Small Business Blog

Tuesday, November 03, 2020

Ad of the Month - Above the Fray


by Dr Greg Chapman


Is there a lot of noise in your marketplace? Are you above most of it, but there is maybe one competitor who you respect and is similarly annoyed by the noise.

In this ad for one race in the US election, the 2 major competitors have decided to stand apart from all the sniping, smears and lies of their peers.




Although they have differences, they obviously respect each other. Only one can win, obviously, but the loser will still have their integrity and will be able to fight another day.

Is there a competitor you respect and with whom you could both differentiate yourselves from all the noise and share the spoils?



May Your Business Be –As You Plan it!


https://empowerbusinesscoaching.com.au/empower-consultation-programs-form


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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Dr. Greg Chapman is also the author of
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