by Dr Greg Chapman
Each month over the past year, the Australian Small Business Blog has presented ads or items about advertising which illustrated specific strategies that are critical for success. Now, as voted by the number of views as recorded by Google, here are the top three ads of 2020.
3. Be Easy to Deal With Buyers may like your product, but prefer it to be delivered in different ways.
2. Social Distancing It's been a difficult year for business, but some have been more creative in how they stay connected.
1. The Elephant in the Room The unstated objection can be the biggest obstacle to a purchase decision, but not if you can turn it into a point of difference.
What was your own Ad of the Year?
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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