by Dr Greg Chapman
I admit I love an ice cold beer on a hot summers day. Doesn’t everyone? Well apparently not.
The market for summer beverages is huge, so if Canadian Dry can crack the Australian market, there’s a massive upside for them. Their attempt here is to challenge buyers’ old beliefs and get them to question their own behavior. Not sure it’ll work in Australia. What do you think?
What can you do to open new market and challenge your non-traditional buyers?
May Your Business Be –As You Plan it!
Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.
Share this article: Ad of the Month - Changing old traditions
Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]
Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
Promote Your Business on our Facebook Fan Page