The Australian Small Business Blog

Monday, February 08, 2021

Ad of the Month - Changing old traditions

by Dr Greg Chapman

Old traditions die hard. We do things at certain times because everyone else does it and we get used to it and even like it.

I admit I love an ice cold beer on a hot summers day. Doesn’t everyone? Well apparently not.

The market for summer beverages is huge, so if Canadian Dry can crack the Australian market, there’s a massive upside for them. Their attempt here is to challenge buyers’ old beliefs and get them to question their own behavior. Not sure it’ll work in Australia. What do you think?

What can you do to open new market and challenge your non-traditional buyers?

May Your Business Be –As You Plan it!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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