The Australian Small Business Blog

Tuesday, March 09, 2021

Ad of the Month - Joy

by Dr Greg Chapman

Suppose you run an investment fund and you want to appeal to the average person who might only have small amounts that they can contribute regularly? The typical approach might be to explain how small amounts over time will add up to a large amount in the distant future (boring) or you could make saving fun. This is what this fund did.

This ad brings joy to saving. It’s a feel good ad, although I’m unsure whether I would be happy to hand over my hard earned cash to some random dancing man. However, this ad makes the investment fund stand out from all it’s boring competitors.

What joy can you bring to your customers when you promote your business?

May Your Business Be –As You Plan it!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Dr. Greg Chapman is also the author of
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