by Dr Greg Chapman
Wouldn’t is be great if you could keep the security of your old relationship but get all the benefits of the much more fun and exciting one? And just to make things clear, I’m talking about banking.
A Scandinavian Bank called Lunar Bank does just that with easy connections online that fit with the lifestyles of the young, but allowing them to stay connected with their secure staid old bank where they might keep most their money.
Are your clients stuck with a slow moving elephant in the market from whom they find it difficult to leave? Could you offer them a little something on the side that doesn’t interfere with their existing arrangements but provides the extras that the elephant doesn’t offer?
May Your Business Be –As You Plan it!
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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