The Australian Small Business Blog

Monday, May 03, 2021

Ad of Month – You are the product

by Dr Greg Chapman

It’s always interesting to know how others see us, especially if we are the product. How are we sold to others? How is the pitch made? What is the conversation that takes place behind your back to interest potential buyers? Possibly not what you would think.

In this ad, the product is Australia and the buyers are all Kiwis.

Notice how the ad butters up Kiwis, who at times are quite resentful of Australia being the big brother in the neighbourhood, by talking about them coming first (something most Australians neither know or care about!)

Yes it showcases sites and activities which aren’t available in NZ, but it spends time engaging with them first in ways most Australians wouldn’t consider as it implies that Kiwis are better than Australians in some ways.

Are there better ways you can engage with your buyers by stepping outside your own bubble?

May Your Business Be –As You Plan it!

Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.

Share this article: Ad of the Month - You are the Priduct


Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Promote Your Business on our Facebook Fan Page


No comments :


Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




Goggle Plus

Atom Feed