by Dr Greg Chapman
I often ask business owners, do you sell a quality product, and most tell me they do. I then ask do they think that is a reason that people should buy from you, again most say "Yes".
How did you answer these questions? If you said yes to both, I hate to disillusion you, but everyone says they have a quality product. Have you every heard anyone say:
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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