Regular sales can cheapen a brand. People will hang out for sales to get bargains.
Which is why, if you want to discount, there needs to be a good reason. In the case of David Jones, it was to clear seasonal stock. You can buy the remaining summer clothes in autumn at a discount, to be replaced by new season winter stock.
It’s also good to have a limited term for the sale, anchored to some date that’s a calendar fixture. For example, the Boxing Day sales. Sales that go on and on just indicate desperation.
For this reason, I’m having an End of Financial Year Clearance for End of Print Run products until June 30, or just as long as stocks last, with savings of up to 85%. Plus, you get an immediate tax deduction. (I’m the one who’ll have to pay the tax. ☹)
Please check out how you can Multiply Your Profit and Make your Business Run without You at almost give away prices at this Clearance. It’s only happening once.
May Your Business Be –As You Plan it!
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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