by Dr Greg Chapman
In this ad for a soft drink, perhaps aimed at men who might usually prefer something harder to drink, they are able to run through all the drink’s attributes whilst retaining your attention.
What story can you tell about the features of your product that will catch your target market’s attention?
May Your Business Be –As You Plan it!
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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