The Australian Small Business Blog

Monday, August 02, 2021

Ad of the Month – The Story


by Dr Greg Chapman


Suppose you want to convey a lot of information in your ad. Just listing all the features of your product would make a boring ad which most would turn off before they got even halfway through. But if you create an interesting story, and better yet, set it in the old wild west with shades of Blazing Saddles, you get an ad that everyone will watch to the end.




In this ad for a soft drink, perhaps aimed at men who might usually prefer something harder to drink, they are able to run through all the drink’s attributes whilst retaining your attention.

What story can you tell about the features of your product that will catch your target market’s attention?



May Your Business Be –As You Plan it!


https://empowerbusinesscoaching.com.au/empower-consultation-programs-form


Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.

Share this article: Ad of the Month – The Story

 

Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Promote Your Business on our Facebook Fan Page


facebook_button.png

No comments :

THE AUSTRALIAN SMALL BUSINESS BLOG IN TOP 100 GLOBALLY

Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success

Facebook

Twitter

LinkedIn

Goggle Plus

Atom Feed