by Dr Greg Chapman
When marketing a product or service, businesses find it difficult to set their prices. Too high, and no-one will buy, too low, everyone will buy, but you go broke. So how do you set your prices?
The basic principle of pricing is that you should set your prices as high as the market will allow. But what does that mean?
This means understanding the value you offer compared with your competitors.
To receive a Free preview of Dr Greg Chapman's best selling book "The Five Pillars of Guaranteed Business Success", Click Here.
Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.
Share this article: At What Price?
Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
Promote Your Business on our Facebook Fan Page