Are You Big Enough to Trust?

by Dr Greg Chapman

When selecting a new supplier for a product or service, particularly for a more complex sale, there is always a risk that you might not get what you want. So you look for clues to give you confidence.

Who recommends them? Do they have a guarantee? What sort of after sales support will they provide? Are there independent reviews? Who else has bought from them? What is the quality, or does the low price indicate it won’t last?

These are questions you ask to give you the final confidence in making the buying decision, when you have checked out all the other product attributes, because we all know what it says on the box is not necessarily what we get inside. We need to be reassured that we will get what we pay for.

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Pricing Strategy Secrets

                     by Dr Greg Chapman

Are you confused about Pricing Strategies?

Are you struggling to make ends meet in your business or practice?

If you’re just scraping by, then perhaps you’re not charging enough for all the hard work you put, day-in, day-out, into your business.

If your business runs on tight margins you’ll struggle to have a successful business, as so much energy has to be focused on you just ‘staying’ in business.

In the video below I reveal some important secrets of pricing.

Ad of the Month – Unbelievable

by Dr Greg Chapman

This month I cover two ads, both of which use an unbelievable narrative in quite different ways and for quite different purposes. I think one works and one doesn’t. Let me know what you think.

Covid’s Impact on Small Business

                     by Dr Greg Chapman

The following is an interview with journalist, Steven Nguyen, on the impact of the Covid restrictions have had on small business.

 

How do you think the recent snap lockdowns have affected businesses and their workers?