by Dr Greg Chapman
Each month over the past year, the Australian Small Business Blog has presented ads or items about advertising which illustrated specific strategies that are critical for success. Now, as voted by the number of views as recorded by Google, here are the top three ads of 2021.
3. Joy Making a boring but necessary product fun - this is my personal favourite.
2. Changing old traditions If the only reason we do something is that's the way we have always done it, perhaps it's time to change.
1. You are the product This ad is for a very targeted audience.
What was your own Ad of the Year?
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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